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Eyelash Extensions in the News
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| “Eyelash extensions are the latest beauty
trend sweeping the red carpet and heading to a salon near you.” 3/27/06,
USA Today Why Do the Stars Prefer
Novalash™?

NovaLash™ is the ONLY lash
extension product that is U.S. Pharmaceutical (USP) Grade and
doctor-formulated for safety.
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Featured News - USA Today

Paula Abdul Pushes for Stricter Safety
Standards in Salons
Salon Safety Advocate, Paula Abdul testified at a
Senate Committee Hearing in support of stricter safety standards in
salons after contracting an infection from a manicure. Abdul showed
support for NovaLash's campaign against industrial-grade adhesives in
lash extension products at the 2005 Emmy Awards in Los Angleles.
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New Beauty

2006
Celebrity Dermatologist Recommends Using Only
NovaLash's U.S.-Made Pharmaceutical-Grade Adhesive
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An acclaimed dermatological surgeon Dr.
Amy Wechsler has treated some of the most famously beautiful
faces. Now she is advising consumers to "only accept U.S.-made glue" for
eyelash extensions. NovaLash adhesive is the ONLY lash extension
adhesive made in the USA.
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Medical Spas

2006
Celebrity Lash Extensions: Sexy or Scary?
This hot new trend is hitting spas and salons
worldwide, but is it right for your business? Find out everything you
need to know before adding this service to your spa menu.
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Lucky Magazine
January, 2006
Lash Extensions -
False lashes, a new high-tech glue, and the concept of hair extensions
have combined into a runaway-hit salon service across the country: lash
extensions. "Clients absolutely love them. They make your eyes look
huge, and they don't affect your natural lashes at all."...
Congratulations to NovaLash's premier salons featured
in this month's Lucky magazine:
| Timeless Image Aesthetics - New York, NY |
| A Final Touch Salon & Day Spa - Elderburg, MD |
| Bella Rinova Spa & Salon - The Woodlands, TX |
| Gavert Atelier - Beverly Hills, CA |
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Beauty Launchpad
November/December 2005
Going to Extremes -
"As usual, celebrities are driving the hottest beauty trend to hit
salons in years - eyelash extensions. Paris Hilton, Lindsay Lohan and
Naomi Campbell have all tried them. At Fred Segal Beauty in Santa
Monica, a full application costs $350.00, a partial $225. The extensions
can last for up to two months, depending on the client's natural lash
cycle (the average cycle of a single lash is 90 days), but touch-ups are
usually required every two to three weeks..."
>>READ MORE |
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Star
November 2005
In & Out -
"Eyelash extensions by NovaLash, worn by Paula Abdul ..."
>>VIEW PAGE |
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DaySpa
September 2005
Give 'Em 40 Lashes
- "Offer to do something for clients that they can't
do for themselves: eyelash extensions. These single, synthetic lashes,
professionally applied one hair at a time in about an hour, create a
natural, long-lashed look clients will appreciate..."
>>READ MORE |
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Paula Abdul prepared for the red carpet at the 2005 Emmy Awards by
getting NovaLash™ eyelash extensions. |
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Super model Cheryl Tiegs is looking forward to life without mascara now
that she has NovaLash™ eyelash extensions. |
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Nia Vardalos loves her new NovaLash™ eyelash extensions! |
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Lisa Edelstein, Chaz Dean and Nia Vardalos visit the NovaLash™ booth at
the pre-Emmy's style lounge. |